comes in second place with 197 million users. With an estimated 225 million YouTube users, India has more YouTube users than any other country. India is the Country With the Most YouTube Users They make it clear where most of the platform’s users are located, what gender they are, and how old they are. That’s why it’s important to understand these YouTube demographics statistics. These short-form YouTube videos have increased in popularity, and accumulated over 5 trillion views so far.Īs a marketer, it’s wise to be on the platforms your target audience is using the most. YouTube Shorts Has 1.5 Billion Monthly Active Users That’s likely because it’s easy for people to watch on their phones when they’re on the go. All are great options, but 40.9% of watch time is done on mobile devices. There are numerous ways you can watch YouTube videos: desktop, mobile, and even on your smart TV. They also used Instagram and Snapchat for 40 and 39 minutes daily, respectively. It’s reported they spend an average of 70 minutes per day watching TikTok videos and 59 minutes watching YouTube. Children in the UK Spend Approximately 59 Minutes Per Day on YouTubeĭata from 2020 shows that children in the UK spend quite a bit of time on TikTok and YouTube daily. 92% access YouTube on a weekly basis, while 98% are only using YouTube monthly. 62% of internet users based in the United States report using YouTube every day. Access YouTube Dailyįor many, watching YouTube videos has become part of their daily routine. Those are some pretty impressive YouTube statistics! 62% of Internet Users in the U.S. In terms of daily active users, YouTube sees approximately 122 million users per day. That number shows no signs of slowing down, with the projected amount of users increasing each year. YouTube has 2.1 billion monthly active users based all around the world. How successful a social media platform is truly lies in the amount of active users they have. How many people are on YouTube exactly? And how much time do people spend watching videos? Here’s some interesting data that you should know for your video marketing strategy: There Are 2.56 Billion Monthly Active YouTube Users Worldwide Next, let’s dive into some YouTube statistics that cover the usage of the platform. On February 16th 2023, Susan stepped down from her role as CEO of YouTube and was replaced by YouTube SVP Neal Mohan. YouTube CEO Susan Wojcicki Stepped Down After 25 Years in the Company That’s a 30.4% increase year-on-year, so it’s safe to say they’re doing well. The Platform Recently Generated $19.7 Billion in Revenueīetween advertising and its Premium subscription service, YouTube raked in $19.7 billion in revenue during 2020. Ultimately, this service was rebranded to YouTube Premium in May 2018.Īs of 2021, there are 23.6 million paying subscribers who are enjoying ad-free videos. Eventually, they launched YouTube Red in October 2015 with the same premise of eliminating ads for paying customers. Its purpose was to give users a way to consume music videos without being interrupted by ads. YouTube Premium Had Roughly 23 Million Users as of 2021Īs a way to provide ad-free content, YouTube unveiled Music Key in November 2014. Between 20, the number of hours of video uploaded every minute has grown by about 40%. Therefore, it should come as no surprise that 500 hours of video were uploaded every minute. When it comes to long-form video content, YouTube tends to be the place creators turn to. As of February 2020, More Than 500 Hours of Video Were Uploaded Every Minute With It ranks just behind Facebook, which currently has control of the number one spot. When looking at it in terms of active users, YouTube ranks as the second most popular platform in the world. While you may not consider YouTube to be a typical social media platform, it’s still a place for people to connect with one another through videos and in the comments section. To show just how well it’s doing worldwide, here are some fun YouTube statistics you should know: YouTube is the Second Most Popular Social Media Network Worldwide As the go-to platform for sharing video content, it should come as no surprise that YouTube has been pretty successful since its launch.
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